Pathways to Consumer Insight
Pi and the Pi-Chart TM have been engineered to work with a wide range of existing market research sources. Data from major multi-national single-source surveys, where the questionnaire includes a substantial number of attitudinal questions, is particularly well-adapted top the Pi analytical approach. Other forms of market research, whether syndicated, sector-specific or proprietary, may be compatible with Pi methodology. We suggest you contact us for a compatibility check.
The graphic below shows the typical pathways for accessing Pi insights.

Even in cases where data compatibility is problematic, Pi Consulting can shed light on a broad range of consumer insight-related topics.
We look forward to hearing from you.
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