Pi Attitude Zone: Connectivity & Drive

Twitter Rules… Say The Rulers

“Social media were always, like, a young people medium, right?  So: like, Twitter, okay?  That’s gotta be a teens-and-twenties thing, right?”

Actually, not so much. Young Americans interviewed recently about their feelings concerning Twitter were surprisingly scathing.  Sample comment:  “Twitter? I don’t get it. I mean, I guess a few kids use it, but they’re all the ones who won’t shut up in class, and always think they have something important to say”. 

Tweeting, it turns out, it too much words and not enough pictures for most younger people.  A 2011 Pew survey found only 16% of US teenagers using Twitter.  The service seems to have mutated from edgy start-up to older-leaning mainstream medium in a remarkably short time.  The user profile seems to favor the mature age-range more than everyone expected.

What would teens and twenties prefer as their vehicle for social interaction online?  Well, something with pictures and videos, for a start.  Perhaps photo-sharing services like Instagram, or the photo-messaging app Snapchat.  But Twitter?  They don’t think so…

So who scores particularly high among the Twitterati?  World leaders, that’s who.  A study by the Digital Policy Council established that a massive 75 percent of the world’s heads of state maintain accounts on Twitter, and an even higher percentage among liberal democracies.  Hillary Clinton recently joined the throng, a strong indicator of presidential ambitions, Pi would say.

Five national presidents or other heads of state have two million or more followers.  In rank order they are:

-       Barack Obama (United States)

-       Abdullah Gul (Turkey)

-       Rania Al Abdullah (Queen of Jordan)

-       Dmitry Medvedev (these days demoted to only Prime Minister of Russia)

-       Dilma Rousseff (Brazil)

It seems some social media are better adapted to propagating political messages than to cyber-flirting... For which, it seems, you need to send pictures.

Zone: Connectivity & Drive Country: Multiple Geographies Product – Communications