Pi Attitude Zone: Flexibility

Roll Out The Price Per Barrel

Large numbers of American car-owners seem to believe that access to cheap gasoline is their inalienable right, as if it were guaranteed by the Constitution of the United States.

The USA long since reached the point of importing more than half its oil requirement, compared with less than a third in 1970. When the price of oil first hit $100 per barrel, the sharp intake of American breath was audible around the world.

How could this be allowed?   But then again, perhaps that figure would seem less exorbitant when put in context.

In a recent comparison, Coca-Cola cost $126 per barrel, Perrier water came in at a cool $300, Pinot Grigio white wine’s ‘price-per-barrel’ was just over $2,000, and Chanel No5 perfume was very reasonable at $1.67 million per barrel.

Yet all these products enjoy healthy sales.

Pi says: everything is relative.

Zone: Flexibility Country: USA / North America Product – Consumer Products