Pi Attitude Zone: Self-Gratification

How Hooters Enhanced Its Assets

The man who made Hooters Restaurants into a successful brand in the 1980s was one Robert Brooks.

Hooters was originally the brainchild of six red-blooded males of a certain age, residing in the city of Clearwater, Florida.  They discovered during protracted market-research (okay, beer-drinking) sessions that they were spiritually united by being admirers of the feminine form -- particularly when that form’s frontal assets were enhanced by carefully engineered items of intimate wearing apparel… (i.e. so-called ‘push-up bras’, if you want to be crude about it). 

The huge consumer insight they stumbled across was that there were lots of other red-blooded males like themselves who would probably also quite enjoy spending time in a restaurant where the girls waiting table were young, fair to look upon, and proudly presented their best assets in tight white teeshirts and orange hot-pants. 

Weird.  Who would ever have thought?

Hooters got off to a great start in its early days in Florida.  Then its founding fathers ran out of money.  Robert Brooks bought out their “dream restaurant” project, and funded it into financial viability and nationwide expansion.  

A sobersided businessman and a staunch Methodist, Brooks professed not to know what “hooters” actually were. Despite this puzzling vagueness concerning the upper anatomy of his gorgeous waitresses  (resplendent in their orange hot pants and form-enhancing tank-tops) he grew Hooters in little over 20 years from one outlet to a chain of 460 restaurants and counting, plus a casino, a golf-pro tour and a NASCAR racing series. (The Hooters airline sadly failed to stay aloft — unlike the ‘hooters’ adorning the Hooters waitresses on the ground).

Much of the vast profit Brooks made from the chain in his lifetime was given to charity, proving that chaste, pure-minded altruism has not yet vanished from the earth.

Zone: Self-Gratification Country: USA / North America Product – Leisure