Pi Attitude Zone: Material Status

“Cool Stuff” getting, well …Less Cool?

“Dear Diary, (or should I say flexi-bendy OLED-display diary?),

“Well, another day dawns, and another Consumer Electronics Show comes to an end.  They say CES is “the greatest Show on earth”, and once again it’s changed my life, like it does every year. 

“Hey, I bet you’re impressed that I’m writing this ‘virtually’ with my electronic pen on my 20-inch tablet!  Anyway, there I was in the bathroom this morning, brushing away with Justin Bieber on my singing toothbrush while wallowing in the tub with my submersible cellphone (with the bubbly-noise ringtone, ‘bloop bloop’, heh heh), and recording the world through my 3-D camera goggles.  (Allie says they make me look dorky, but you should see how they make her look!).

“Then in the middle of breakfast, while I was fooling around with my robot billiard ball, my Bluetooth watch texted me to say I was about to miss the bus, so I panicked and started bolting my scrambled eggs, which of course set my HAPIfork intelligent personal utensil buzzing like crazy ‘cos it figured I was eating too fast.  But hey, that nifty little gadget is going to help me lose twenty pounds, or my name isn’t Buzz Techster…”

Thanks, Buzz, that’ll be all for now.  Seriously, all the above “cool stuff” was on show at the world’s biggest consumer electronics expo.  CES in Las Vegas is billed as the “innovation event of the year”. 

What was really new at the show, however, was a nagging feeling that the electronics industry, after a decade or so of genuinely changing the way we live, is beginning to come up with brilliant solutions to problems nobody really has.  Personal gadgetry is still a powerful draw for some.  And yet, after decades of chasing “must-have” gizmos and new “technology-driven lifestyles”, could consumers finally be entering a phase of “tech fatigue”?  Is novelty alone enough to keep personal electronics sales growing?  Particularly in the aftermath of economic downturn?

The ideas keep coming, particularly in expanding areas such as green living, the intelligent home, and whole new approaches to driving around in cars.  Yet none of these seem to be capturing consumer imaginations the way that tablets, smartphones and flat-screen TVs did when they first appeared.

Pi will report again soon on the idea that we may be cooling off where "cool stuff" is concerned.

Zone: Material Status Country: Multiple Geographies Product – Communications