Pi Attitude Zone: Self-Gratification

Bubbly Goes Flat

Before the economic downturn changed consumers’ mood and purchase habits, the world was steadily increasing its intake of champagne, with global volume shipments rising by over 2% a year for two decades.

Between 2002 and 2007, US champagne consumption rose by 3.5% annually, the UK’s by over 4%, and Japan’s by a fizzy 18%.  And this was in spite of the increasing availability of cheaper alternatives like Spanish Cava and Australian or American “methode champenoise” wines.

Faced with the overall increase in demand, the main champagne brands boosted their prices by as much as 9%. More recently, the big houses began to see their sales slump, and prices fell sharply again.

So, you feel like drowning your sorrows in a spot of cut-price bubbly?  Now could be a good time…

Musing on the world’s need for champagne, Winston Churchill is reported to have said:  “In victory you deserve it; in defeat you need it”.

Zone: Self-Gratification Country: Europe Product – Consumer Products