Helping Brands

Helping Brands

Pi offers a unique list of benefits for brand communication planning.

How Pi Helps Orient Brand Communication

Pi helps brand communication and media planners with a unique and powerful tool-box for ensuring accurate and successful strategies:

  • Consumer profiling
  • Targeting and strategy health-checks
  • Competitive positioning
  • Cannibalization avoidance
  • Media affinity scoring, including online and social media
  • “Gotcha” insights
  • International comparison and validation

No other market research system matches Pi’s unique list of capabilities.

Pi works with other forms of consumer insight research (such as segmentations), explains them better, and takes them further.

Pi looks at consumer groups from every angle:

  • Category users…
  • Brand users…
  • Media users…
  • Demographic groups…
  • Life stage groups…
  • Countries and nationalities…
  • Trends emerging over time…