What Is Pi?

What is Pi?

Pi is a consumer attitude profiling system that goes “beyond segmentation”, to reveal and compare human attitudes

Profiling Consumer Attitudes

Pi is an innovative consumer insight tool, a new  and revelatory approach to understanding consumer values, attitudes and motivations.

Based on a spectrum of 40 key descriptors, Pi is a consumer attitude profiling system that goes “beyond segmentation”.  Pi reveals  and compare human attitudes, in a colorful, easy-to-read graphic ‘snapshot’.

Yet Pi is immensely powerful, explaining complex consumer and brand-user attitudes and socio-cultural mind-sets.  Pi operates in over sixty individual  countries, with full international comparability.

Pi is an international market research resource and consultancy.

Pi is an independent company, unaffiliated to any major advertising or market research group.